Instagram is a social media platform focused on photo and video sharing. It allows users to upload, edit, and share visual content with their followers, as well as interact through likes, comments, and messages. Instagram is widely used by individuals and businesses for personal branding, marketing, and community engagement. Businesses use Instagram for brand promotion, engaging with customers, and advertising through sponsored posts. With features like Stories, Reels, and IGTV, Instagram provides various ways to connect with audiences. The platform’s analytics tools help users track performance and refine their strategies for better engagement.